Alain Lemieux - President
Alain Lemieux is President and founder of the World Sports Alliance (WSA), an Intergovernmental Organization (IGO) currently counting 33 Member States with the mission of using sports, physical Education and Leisure (SPEL), as a medium to significantly contribute by supporting its Member States in achieving the United Nations’ Millennium Development Goals (MDGs) and, since 2015, in achieving the United Nations’ Sustainable Development Goals (SDGs). Prior to founding WSA, Mr. Lemieux was an inventor and entrepreneur, conceived and developed innovative products within the realm of sports, which he marketed successfully around the world through various entities he created and managed, including XL Generation International, Nu Green and Top Golf Inc., to name a few.
With his background in the development and global marketing of sports products, Mr. Lemieux was drawn to the concept of global development through sports and it is this exploration which lead him to create the WSA to leverage the humanitarian potential of using sports as a catalyst to design and implement programs for the youth and to provide adequate sports community centers to facilitate the implementation, initially, of the MDGs and now of the SDGs. Amb. Alain Lemieux espoused the vision that, to differentiate WSA from other IGOs and to ensure its rapid growth and success, WSA would not require any financial support for the implementation of its infrastructures and programs nor for the WSA’s day-to-day operations, but rather, WSA would be established and operated as a self-funded and self-sustaining organization that would not only avoid placing a financial burden upon its Member States, but would assist them in their social and economic development.
Mr. Lemieux’s forward thinking in the design and development of the WSA, was predicated on the creation of global partnerships, where WSA acts as the intermediary between the public and private sectors, bringing together UN Member States and private industry players so that they can mutually beneficially work together on social projects that would also provide financial incentives the by-product of which would generate economic growth and development within the territory of participating WSA Member States.